Holoptica has released the new patented hologram - the COMPASS. The idea was to introduce holographic element that can be verified by naked eye. Simply turn the hologram 360 degrees and see what happens - NOTHING!! The element stay stationary when everything around it moves.
Holoptica is providing document, packaging and brand protection to some 150 government and corporate customers with over 170 million items protected. We have no reports of counterfeits. We believe that the reason for the success is the fact that the holographic protection is multi-layered. Combination of proprietary high end holography, mobile device Track & Trace / Authentication based on holographic elements and synthetic DNA provides a 100% counterfeit proof solution. The new COMPASS holographic feature will only enhance the visual appeal of the hologram and enables for quick and easy verification - even at low illumination. The product is supplied and works equally well as self adhesive label, hot stamping foil and as a demetalized material. First product protected by COMPASS are visa's, university diplomas and high value coupons. Other solutions are under negotiations.
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A strategic roadmap for building brand protection programs (Markem-Imaje)
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Policy paper on traceability of medical products (WHO)
The online sale of counterfeit automotive parts: An analysis of how online marketplace practices allow counterfeiters to put unsafe products in American consumers’ cars, and proposed solutions for minimizing the proliferation of counterfeits (Automotive Anti-Counterfeiting Council)
The International Market for Brand Protection Solutions (with Special Focus on CHINA): A Techno-Economic Study including Market Sizing, Technologies, Solutions & Opportunities 2021-2026 October 2021 / Electronic (PDF)
Track And Trace Solutions Market Size, Share & Trends Analysis Report by Product, by Technology, by Application, by End-use, by Region, and Segment Forecasts, 2021 - 2028 May 2021 / 150 pages / Electronic (PDF)
Anti-Counterfeit Packaging Market by Technology, Application, and Geography - Forecast and Analysis 2021-2025 April 2021 / 120 pages / Electronic (PDF)
Anti-Counterfeit Packaging Market by Technology, End-Use Industry and Region - Global Forecast to 2025 August 2020 / 200 pages / Electronic (PDF)
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