Have you considered attending the upcoming International Window Film Conference and Tint-Off™ (WFCT) but can’t justify how the expense can benefit your business? I will explain a few areas of the conference that can boost your company forward.

1. Seminars: There are so many speakers talking about the different facets of running a business and being successful in this industry. There will be talks about finding the right employees and keeping them. Top suppliers will also be available during a segment to answer your burning questions. Oh, and the keynote speaker this year is none other than Mike Rowe!

2. Vendors: Every vendor and supplier you could imagine is going to be there. When those doors first open to the exhibition hall, it is awesome! They always bring the latest and greatest technology or services they have to offer. Plus, there are some really sweet giveaways, too! If you’ve been wondering what was on the horizon for product updates, this is the place to find out about them. If you have been considering adding new services, this is a great time to see what’s out there, test out the different options and ask questions! There’s even going to be prizes for attendees that visit all of booths.

3. Networking: I cannot express how valuable this part of the conference is to your business— you have to experience it for yourself! I can honestly say that this helped bolster and solidify our place in the industry and was worth every penny spent just for this. This year there will even be more opportunities to network aside from the exhibition floor – there will be specific industry meet-ups, cocktail hours and even a pub-crawl. This is your chance to hang out with people from all over the nation and create relationships—why miss that?

4. Contests: It’s fun to watch each competition and to see the different techniques individuals use. As a competitive person, it’s also a ton of fun rooting for your team, too! There are competitions for best automotive installer, architectural installer, paint protection film installer and now for decorative film installer as well.

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After relocating from North Carolina to the sunny, coastal shores of Myrtle Beach, S.C., Kristy and her husband Matthew embarked on the journey of business ownership. Birthing a new business at the start of a pandemic was no easy feat, but the couple persevered. Kristy currently serves in various leadership roles locally and nationally while juggling the day-to-day functions of a growing company.